Marieke de Mooij: List of publications
Books
- 2022 - Global Marketing and Advertising, Understanding Cultural Paradoxes 6th edition.
- Sage Publications, UK (487 p)
- 2019 - Consumer Behavior and Culture. Consequences for Global Marketing and Advertising 3rd edition.
Sage Publications, UK (451 p)
- 2018 - Global Marketing and Advertising, Understanding Cultural Paradoxes 5th edition
Sage Publications, UK (488 p)
- 2014 - Human and Mediated Communication around the World. A Comprehensive Review and Analysis.
Springer International, Cham, Heidelberg, New York, Dordrecht, London (425 p)
- 2013 - Global Marketing and Advertising, Understanding Cultural Paradoxes 4th edition
Sage Publications, Inc, USA, UK (395 p)
- 2011 - Consumer Behavior and Culture. Consequences for Global Marketing and Advertising 2nd edition.
Sage Publications, Inc, USA, UK (400 p)
- 2010 - Global Marketing and Advertising, Understanding Cultural Paradoxes 3rd edition
Sage Publications, Inc, USA, UK (323 p)
- 2005 - Global Marketing and Advertising, Understanding Cultural Paradoxes 2nd edition
Sage Publications, Inc, USA, UK (269 p)
- 2003 - Consumer Behavior and Culture. Consequences for Global Marketing and Advertising
Sage Publications, Inc. USA and UK. (360 p)
- 2001 - Convergence and Divergence in Consumer Behavior. Consequences for Global Marketing and Advertising
Doctoral Dissertation. (314 p).
- 1998 - Global Marketing and Advertising, Understanding Cultural Paradoxes
Sage Publications, Inc, USA, UK (315 p)
- 1998 - Wereldmerken. Hoe reclame omgaat met cultuurverschillen
Samsom/Adfo Specialist Group, The Netherlands (173 p)
- 1994 - Advertising Worldwide, 2nd edition
Prentice Hall International, UK (570 p)
- 1991 - Advertising Worldwide, 1st edition
with Warren Keegan, Prentice Hall International, UK (440 p)
Chapters in books (last 20 years)
- 2014 - International and Cross-Cultural Consumer Behavior.
In: Hong Cheng, ed. "The Handbook of International Advertising Research". Chichester, UK: Wiley Blackwell
- 2014 - Chinese Communication Theory and Practice
In: Michael B. Hinner, ed. "Chinese Culture in a Cross-Cultural Comparison". Band 8, Frankfurt am Main, Germany: Peter Lang GmbH
- 2008 - Cross-Cultural Communication in a Globalised World.
In: Foreign & Commonwealth Office. "Engagement, Public Diplomacy in a Globalised World".
Foreign and Commonwealth Office, United Kingdom.
- 2008 and 2013 - Internationaal.
In: Andy Mosmans ed. "Branding. State of the art-visies van Nederlandse professionals", Amsterdam: Kluwer
- 2007 - The Reflection of Culture in Global Business and Marketing Strategy.
In: Michael B. Hinner ed. "Introduction to Business Communication" Band 4, Frankfurt am Main, Germany: Peter Lang GmbH
- 2005 - Convergence and Divergence in Consumer Behaviour: Implications for Global Advertising.
In: Michael B. Hinner ed. "Introduction to Business Communication" Band 1, Frankfurt am Main, Germany: Peter Lang GmbH
- 2000 - The Impact of Culture on Advertising. In: Ingomar Kloss ed., "Advertising Worldwide", Springer.
- 2000 - Mapping Cultural Values for Global Marketing and Advertising.
In: John Philip Jones, Ed. 2000. "International Advertising; Realities and Myths" Sage Publications Inc.
- 2000 - Internationalisatie: De Mythe van Globalisering. Praktijkboek Sales, Samsom Business Media.
- 1999 - Mapping Cultural Values for Global Marketing and Advertising.
In: Mary Goodyear Ed. "International Marketing Research". ESOMAR Monograph Volume 8.
- 1998 - Masculinity/Femininity and Consumer Behavior.
In: Geert Hofstede, "Masculinity and Femininity. The Taboo Dimension of National Cultures". Sage Publications
- 1995 - International Media. In: John Philip Jones, "Advertising: An Encyclopedia". Garland Publishing, New York City
Articles (last 20 years)
- 2019 - Fairy tales of global consumer culture in a polarizing world.
International Marketing Review, Vol 36.
- 2017 - Comparing Dimensions of National Culture for Secondary Analysis of consumer behavior data of different countries.
International Marketing Review, Vol 34, no 3, pp 444-456
- 2016 - Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Cultural Values? The Case of the United States.
With Jake Beniflah. Journal of International Consumer Marketing. DOI: 10.1080/08961530.2016.1227758
- 2015 - Cross-cultural Research in International Marketing: Clearing Up Some of the Confusion.
International Marketing Review, Vol 32, no 6, pp 646-662
- 2015 - Cultural Marketing: Maximising Business Effectiveness in a Multicultural World.
Journal of Cultural Marketing Strategy, Vol 1, no 1, pp 11-18.
- 2013 - On the misuse and misinterpretation of dimensions of national culture.
International Marketing Review Vol 30, no 3, pp 253-261
- 2013 - How 'social' are social media? A cross-cultural comparison of online and offline purchase decision influences.
With Kendall Goodrich. Journal of Marketing Communications. DOI: 10.1080/13527266.2013.797773.
- 2011 - Cross-Cultural Consumer behavior: A Review of Research Findings
With Geert Hofstede. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 181-192
- 2011 - New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
With Kendall Goodrich. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 246-295