Marieke de Mooij: List of publications

Books

        Springer International, Cham, Heidelberg, New York, Dordrecht, London (425 p) (Amazon.com)

        Sage Publications, Inc, USA, UK (400 p) (Amazon.com)

 

Chapters in books (last 20 years)

         In: Hong Cheng, ed. "The Handbook of International Advertising Research". Chichester, UK: Wiley Blackwell

         In: Michael B. Hinner, ed. "Chinese Culture in a Cross-Cultural Comparison". Band 8, Frankfurt am Main, Germany: Peter Lang GmbH

 

Articles (last 20 years)

 

          International Marketing Review, Vol 34, no 3, pp 444-456

 With Jake Beniflah. Journal of International Consumer Marketing. DOI: 10.1080/08961530.2016.1227758

 International Marketing Review, Vol 32, no 6, pp 646-662

 Journal of Cultural Marketing Strategy, Vol 1, no 1, pp 11-18.

 International Marketing Review Vol 30, no 3, pp 253-261

 With Kendall Goodrich. Journal of Marketing Communications. DOI: 10.1080/13527266.2013.797773.

 With Geert Hofstede. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 181-192 

 With Kendall Goodrich. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 246-295